Gran Canaria Swim Week by Moda Cálida teams up with Copenhagen Fashion Week to show its fashion

Health news today

It was raining in Copenhagen. This is what they say is her summer, short, while Spain seethes under a new heat wave. It was raining and swimsuits made an appearance at the reception of the Villa Copenhagen hotel, surrounding a brilliant sculpture by Jaume Plensa invoking silence. Several models, some dancers, were exhibited far from the pool where they were initially expected. Meanwhile, a string of tourists anxiously waited to enter a hall converted into Spanish for a few minutes.

Gran Canaria Swim Week by Moda Cálida in Copenhagen

Gran Canaria Swim Week by Moda Cálida in Copenhagen

Minerva Alonso, Minister of Economic Development, Industry, Commerce and Crafts of the Cabildo of Gran Canaria had announced it to us a few hours before to a group of journalists present in the Danish capital: “This alliance represents another very important step in the internationalization of the Gran Canaria bathing catwalk.. In the 2022 edition there was already a Danish brand parading at Gran Canaria Swim Week By Moda Cálida and we hope that in the next one, from October 5 to 7, one of its brands will also attend. For our part, we want to show in this presentation some of the work of our Canarian creators and an international one, like Gottex.”

The Gran Canaria council is very clear that it has wickers on the island that can turn it into a high-quality destination, and fashion is an attraction, as well as its natural spaces and audiovisual settings. Since The Moda Cálida program began its journey in 1996 and has followed a journey that has been enriched, with the objective of internationalization.

Model wearing a Palmas Swimwear swimsuit

Model wearing a Palmas Swimwear swimsuit

This path has been especially evident in recent years, establishing alliances with Berlin Fashion Week, forming part of the European Fashion Alliance – which held one of its founding summits on the island during the Gran Canaria Swim Week 2022 edition -, with its presence at the Italian fair Mare da Mare and largely through this partnership with the Danish catwalk in which it has already participated in two seasons.

In the words of the CEO of Copenhagen Fashion Week, Cecilie Thorsmark, This joint work is “proof of the power of collaboration in the fashion industry”, with the Canarian catwalk’s celebration of the “art and creativity of the swimwear industry”, while the Danish show the “avant-garde designs and innovative ideas of the ready-to-wear industry “. Additionally, in the presentation, Thorsmark highlighted the meaning of diversity and inclusivity in modern fashion of this great alliance.

[Cecilie Thorsmark , CEO de Copenhaguen Fashion Week, la sostenibilidad que llegó del frío a la moda]

The Gran Canaria Swim Week performance showed the quality, originality and commitment to sustainability of swimsuits from Elena Morales, Palmas, Aurelia Gil, Chela Clo, Carlos San Juan and the Israeli brand Gottex. They are part of the more than thirty national and international brands that make up the Gran Canaria Swim Week by Moda Cálida calendar, with which the program aspires to become the great European swimwear event.

Model with Elena Morales swimsuit

Model with Elena Morales swimsuit

At a breakfast prior to the presentation, the Counselor expressed her gratitude to these brands and designers, but especially to her team, with Araceli Díaz as director. She also thanked the work of the Gran Canaria Chamber of Commerce, especially for its help on the path of internationalization, as well as the presence of Begoña Cañete as its representative. She recalled the advisory participation of the Association of Fashion Creators of Spain (ACME), during all these years, and of course the work that IFEMA has been carrying out in the organization of the Gran Canaria catwalk since 2019.

With these actors, well-designed work and a desire for growth, they have achieved a 60% participation of international brands in their fashion shows. Of “Drag effect” has been spoken by the Minister who attributed to the catwalk the seed of an increase in employment in the textile industry of the island by 17% since 2019, which is important taking into account the covid stoppage of 2020, although the contest was held behind closed doors. Minerva Alonso confirmed that the turnover of local textile companies has increased by 28.5% and that a general study of the sector is being carried out, although she announced that the 1.4 million euros that the Cabildo invests in fashion week obtains a return of 13 million.

On the other hand, through the alliance with the most sustainable catwalk that currently exists, it is clear that Gran Canaria Swim Week by Moda Cálida is also committed to this phenomenon, which is already a necessity for the textile industry. In fact, the Counselor stated that They are working not to generate a large industry, but to create artisanal and unique products.. At the same time, small workshops are flourishing on the island. And on their way to what they called “eco-island”, they are ensuring that, when selecting the brands participating in their fashion week, those that demonstrate various sustainable processes score more.

Rate article
Add a comment