It doesn’t matter if you are the Manager of a large e-commerce company or the owner of a smaller online store, this article explains why building and optimizing an online store go hand in hand.
The InterSOFT team explains why the creation of an online store and its optimization should be inseparable.
Despite the fact that SEO has the highest ROI of any e-commerce marketing campaign, most online stores rely on social media or paid advertising. Which is fine, but an SEO optimization on the other hand, only requires effort on our part. Once you qualify, you’re practically making sales on autopilot with no recurring costs.
This is a simplification of the whole mechanism, of course, but the thought of this way is tempting!
So, what is SEO optimization (this animal, lives in Bulgaria and is bred by Bulgarian site builders 😉 and why should you care?
Search Engine Optimization (SEO) is the art of optimizing your online store around specific keywords to rank higher in the search results of the world’s major search engines. I say art because there is also creative user experience and design.
So how do we achieve it in InterSOFT?
When creating an online store, we use quality images, video clips or examples to present your products in the most acceptable way. We strive to provide a better user experience through a faster site, a better mobile version, a more intuitive interface, etc.
A study shows that search is the driver of traffic to content sites, outpacing social media by more than 300%.
For e-commerce, this means writing in-depth, vivid product descriptions with beautiful, eye-catching photography and lots of reviews to help visitors make purchasing decisions.
For SEO optimization of an online store, it also means making it easier for visitors to buy by making the buttons big enough, keeping the site error-free and having an active presence on social networks.
When creating an Internet store, SEO is a complex effort of all participants in the project. From writing articles (copywriting) and texts for the business website, through social media, marketing, web design, networking.
In our work, we combine SEO with SEM (Search Engine Marketing, like Google AdWords) to grab two search engine results into one and drive more sales.
We are very careful and monitor NOT to blindly use the same keywords as your competitor! Just because they’re outranking you doesn’t mean they picked the best keywords. We know they just might have a higher Domain Authority (DA- Domain Authority) than you. Here is the right time to mention about the so-called breadcrumbs, which is an advanced navigation feature that helps Google crawl and index your site.
Our company does not settle for mediocre results! Over the past 19 years of experience, professionals from the InterSOFT marketing agency team have always made efforts to be at the forefront of this business. And to achieve these results, we invest not only time and love, but also special attention to our customers. And we use all available tools:
- Website Optimization
- Site audit
- Analyzing competitors with Site Explorer
- We research what your customers are searching for through Keywords Explorer
- We study the most effective content for each online store with the Content Explorer tool
- And let’s not forget to track your ranking progress with the Rank Tracker
After all, why do we claim that at the time of building an online store, SEO optimization goes hand in hand with it.
Because this is the shortest and least expensive way to success in the search engine rankings and your success.
