Janine Kordes on Instagram and Tiktok with tips for cleaning

Like. “I’ll tell you the best tricks for lazy housekeeping. Here comes one. But shh,” says Janine Kordes (47) from Kiel directly into the camera and puts her index finger to her lips. The head of the Kieler Seifen company then reveals one of her secrets that makes cleaning quicker and easier. Her Instagram video from March was liked more than 1,600 times and commented on 425 times.

At this point, the Kiel influencer Janine Kordes had not even been on social media for a month. Nevertheless, the Kiel influencer was already one of the 6,600 Kiel residents who have at least 1,000 followers there. Today, almost two months later, Janine Kordes has 1,300 followers on Instagram – and as a businesswoman from Kiel, she has doubled her online sales.

The entrepreneur from Kiel neither wanted to present herself on social media nor clean every day. “I hate cleaning,” Janine Kordes even says. “But it’s no use. Everyone has to do it.” And now influencer Janine Kordes from Kiel is forced to do the daily cleaning herself: For almost three months, Janine Kordes has presented herself daily on Instagram and Tiktok as the smart cleaning lady and gives the social media community tips and advice Cleaning tricks.

As an influencer from Kiel, Janine Kordes tells you how to clean windows, bathrooms or kitchens most efficiently. She answers questions via videos on Instagram and Tiktok and, among other things, gives tips on how to get the smell out of sneakers. Or what distinguishes green soap from soft soap: “Nothing, they are both the same,” reveals Janine Kordes on Tiktok and Instagram.

Kiel influencer Janine Kordes attended a marketing workshop for 10,000 euros: “Here I learned: How to Tiktok”

Janine Kordes from Kiel didn’t know exactly how her job as an influencer worked until the beginning of the year. The Kiel native generates 90 percent of her sales with the industrial cleaning company Schulz.

Janine Kordes’ products are produced in Kiel-Wittland and are used in the catering trade throughout Europe. With her smaller company Kieler Seifen, she sells household cleaners at Citti, Famila and Edeka, among others. She also sells on Amazon and in her online shop www.Kieler-Seifen.de.

The Kiel entrepreneur didn’t have enough sales; She also wanted to grow household cleaning products – and in January she took part in a week-long workshop with “top-class” marketing experts for 10,000 euros. In discussions with the experts, it quickly became clear that Janine Kordes from Kiel had to personally go public as an expert for her products. “They said you have to clean!” She replied: “I don’t want to do cleaning videos.” Nevertheless, she listened to her advisors and didn’t regret her cleaning videos on Instagram and Tiktok.

Janine Kordes from Kiel often produces her videos with tips and tricks for cleaning at home – in the morning after the dog walk, when her daughter is already at school. Sometimes even in the office. Always the way it suits you, without any extra styling, she says. “I have neurodermatitis. When I get out of the shower, my skin is very red and people sometimes ask in the comments whether I have been under the tanning bed for too long,” says influencer Janine Kordes from Kiel. “But I’m above it. I look like this now. It’s authentic.”

Constantly finding new ideas for a topic is hard research work. For weeks she woke up at four in the morning with excitement and thought. In the workshop, the influencer from Kiel learned specifically how she has to present herself in order to be successful on Tiktok, Instram and Co.

also read

The tips from the social media experts:

• „Short videos up to 1.5 minutes.” Above all, the sentences must be crisp The hooks are important (English Hook), i.e. the first sentence of a video. “The hooks always have to be a little exaggerated. For example: I’ll show you three tricks. Or: These are the best hacks for …” The patience of users on Tiktok is low, even less than on Instagram, the social media marketing experts explained to her: “You have to make them curious and keep them happy.” “
• Janine Kordes also learned: “It’s allowed never look like an advertisement.” When she specifically advertised a product, an electric cleaning brush, for the first time a few weeks ago, “I lost more than 100 followers on Instagram.” At the same time, sales figures in the online shop increased.” The 50 electric brushes that influencer Janine Kordes had ordered , sold out quickly.

Sales are increasing and the popularity of the influencer with cleaning tricks from Kiel is increasing. But what about your image in the Kiel business world? Janine Kordes from Kiel is known throughout the city as an entrepreneur and is well connected, for example at the Chamber of Commerce and Industry, at the Kiel Merchant, as a commercial judge and at Meertöchter.

First, Janine Kordes talks about dirty baking trays in the video on Instagram and Tiktok and then negotiates prices and quotas with her major customers. Or she tears her hair out of the drain in front of the public and shortly afterwards discusses it with Economics Minister Claus Ruhe Madsen (CDU) at an event at the Kiel Institute for the World Economy. How do social media and real life fit together?

also read

“It’s a balancing act,” admits cleaning tips influencer Janine Kordes from Kiel. And then makes it clear: “I am a serious entrepreneur and not a cleaning lady.” But she is also an influencer – and as such, the businesswoman from Kiel cleans a lot. Her mother recently told her, “It’s finally clean for you.” What her mother may not know is the video from March. Janine Kordes from Kiel reveals on Instagram and Tiktok that she sometimes hides dirty dishes in the oven from guests. “But shh!”

KN