As Vodafone, you offer important privileges to your individual customers. Could you summarize these in general terms?
We offer special privileges for our customers of all age groups. There are some customer segments we focus on; Postpaid and Prepaid “Budget Friendly” tariff users who make controlled expenditures that are sufficient to meet their communication needs; “FreeZone” users, including young people under the age of 26; “FreeZone-My First Line” users who will receive their first phone and line under the age of 16; Our digital customers with high internet needs, such as “Red” tariff users. We have brand discounts and campaigns tailored to customer needs in each of these segments. With our Budget-Friendly tariffs, we deposit 100 TL to our customers’ Vpay for 6 months, which will support their daily expenses such as bill payment or transportation. We offer benefits such as cinema, food and beverage, and bus ticket discounts that will support our young customers’ socialization expenses. We offer benefits such as discounts on stationery, children’s clothing or children’s menus for our customers who will use their first line under the age of 16 and their parents.
Especially your Red privileges attract attention. Can you explain the background of these privileges? How did you start?
According to our research, customers want to feel more “valued” and know that the brand they use is with them. It is very important for customers to know that they are spending “smartly”, especially in this period when individuals and households are experiencing economic difficulties. It is becoming important for brands to offer benefits and instant gains that address individuals’ daily needs. In this regard, as Vodafone Red, while meeting the end-to-end communication needs of our customers, we offer them many privileges in many areas, from travel to transportation, from entertainment to food and beverage. We say “Red Members are privileged” with the discount agreements and free usage rights we have made with leading companies at every moment of our customers’ lives, from grocery to fuel, from restaurants to travel. In addition, we also offer Premium memberships in digital content services to Red subscribers for the first 3 months. Thus, Red users have the opportunity to improve their mobile internet usage experience by taking advantage of Premium membership, which offers features such as ad-free viewing and downloading on YouTube, one of the most used platforms.
You have some new partnerships under the Red umbrella. Can you share these?
Under the umbrella of “Red is full”, we offer brand partnerships and opportunities for both our new customers to Red and our existing Vodafone customers who renew their tariffs with Red, to make them feel special and prioritized. For customers who are new to Red or who are already with Vodafone and renew their tariff with Red, 100 Money gift for 500 TL or more at Migros, 1,000 TL discount for 5,000 TL or more at Les Benjamins, 100 TL discount for 800 TL or more at SushiCo. We offer a TL discount, a 100 TL discount for 750 TL and more at BigChefs, and a 100 TL Opet Fuel Points gift for 750 TL and more at Opet. For all Red customers, we offer a 50% discount on transfers to Istanbul Airport and Sabiha Gökçe Airport with Havaist, free parking for up to 2-4 hours in İSPARK car parks, a 300 TL discount on domestic flight tickets and 500 TL discount on international flight tickets at Seyahat Yanimda.
How many of your customers do you expect to benefit from these privileges and how much benefit do you expect to provide?
In the new period, we aim to have more than 50% of our postpaid customers with Redemption and to create a total value of over 100 million TL for our customers.
How do your Red customers benefit from these privileges?
To benefit from our campaigns, it is sufficient to enter the relevant campaign page from the World of Opportunities within our Vodafone Yandım application and get the code by clicking the “Use the Opportunity” button on the relevant page. Usage rights for brand privileges vary between 1 and 6 times a year, depending on the tariff.
